Franchise Philippines: A Global Phenomenon
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Local franchises have supplanted foreign franchises in some cases in the Philippines. It remains a point of fascination for many that many international franchise giants such as McDonald’s, Wendy’s, and Pizza Hut are being beaten competitively in the Philippines in most cases by local franchises such as Jollibee and Greenwich. Also interesting is the fact that some Filipino franchises have even expanded overseas to countries where there are significant Filipino communities. This competition between local and international players has made franchise Philippines quite an interesting study in franchising and competition.